James Holter, most recently the AMA vice president of communications and marketing, has been named the chief operating officer of the association.

Holter has worked at the AMA for 15 years, with responsibilities in editorial, communications, marketing and membership. Prior to his work at the AMA, he was a financial journalist with a focus on Chicago’s commodity and financial markets.

A graduate of the E.W. Scripps School of Journalism at Ohio University, Holter has ridden and competed in various amateur disciplines for nearly four decades. He owns both street and dirt bikes, including vintage machines. He can be reached at [email protected].