Rockwell Time, a Utah-based watch, sunglasses and apparel company, now offers AMA members a 20 percent discount on select products.

Founded in 2007, Rockwell markets its timepieces and other merchandise to active adults.

The company manufactures and distributes its products worldwide and has collaborated with such well-known brands as Under Armour, Rockstar, Adobe and NuSkin.

Rockwell also makes custom products for the U.S. Department of Defense agencies and first responders.

To get your AMA member discount code, visit www.americanmotorcyclist.com/For-Members/Member-Discount-Codes.