Dr. Scott A. Witt, right, medical director at the newborn intensive care unit at Sutter Santa Rosa Regional Hospital in Santa Rosa, Calif., receives the 2018 AMA Hazel Kolb Brighter Image Award from Steve Gotoski, AMA advertising director. Witt rode his BMW R nineT motorcycle through traffic during the October 2017 wildfires to get assistance for the babies under his care. The AMA Hazel Kolb Brighter Image Award is presented annually to an individual or organization that generates good publicity for motorcycling.